About Us
Our Mission
It’s simple: create generational health!
We believe in passing down healthy habits to the next generation to better equip their mental, emotional, physical, and spiritual health.
You can listen to some of our personal health testimonials on our podcast.
“He must increase, but we must decrease.”
About
Kurt, with his Master’s in Sports Science, and De Anna, a Certified Nutrition and Wellness Consultant, united their expertise just three months after their wedding to launch CoupleyFit™ in 2016. Their journey began with boot camps in the park, where they ignited a community dedicated to health. As clients flourished, they noticed two recurring questions: what are the basics of health, and what is the TRUE meaning of health?
Drawing from their athletic backgrounds and scientific knowledge, they developed S.W.A.N.™—Sleep, Water, Activity, Nutrition—an approach with little to no barriers, meeting couples where they’re at. Yet, as they guided their clients, they realized something crucial. Physical health alone wasn’t enough; emotional, mental, and spiritual well-being played an equal role in achieving proper health.
This revelation transformed their perspective. They championed a holistic approach, intertwining mental health with physical fitness, proving that couples can transform their lifestyles by embracing every facet of well-being. Together, they lived their message, demonstrating that embracing the whole person creates lasting change. In their eyes, every setback was a setup for a comeback, encouraging others to embark on their journey to holistic health with love, resilience, and unwavering support, inspiring countless couples through their CoupleyFit ™ App, virtual Health Club, and social media, where authenticity reigns.
“Teaching what we’ve been taught by living what we’ve learned!”
KURT
As a child, being overweight made me feel uncomfortable in my own skin. One day, I gathered the courage to ask my mom for help. “Can I get a trainer?”
With each session, I shed not just pounds but layers of doubt, building strength and confidence. Soon, I was tackling life and opponents as an All-American Linebacker. Earning my Bachelor’s in Communications and a Master’s in Education transformed my testimony into a calling.
Now, alongside my wonderful wife, we channel our journey into CoupleyFit™, a virtual health club where partners build generational health together. We guide others in transforming their lives and feel better together. Remember, no matter where you start, every step forward is a victory!
EDUCATION & CERTIFICATIONS
BA in Communications, Howard University
MA in Science and Education, University of Akron
TRAINING SPECIALTY
15 years of health and wellness experience
Former D1 Collegiate Athlete
International Sports Sciences Association (ISSA)
INTERESTS
Traveling, working out, sports, mentoring
Kurt’s Testimonial
DE ANNA
I grew up with two collegiate athletes as parents, so health and wellness have always been a part of my family's fabric. However, everything changed during my sophomore year at Arizona State University when I discovered I was gluten intolerant. The relentless bloating, foggy mind, and constant discomfort were overwhelming.
Rather than succumb to frustration, I chose to turn this challenge into an opportunity. I didn’t want anyone to endure what I had, so I became a Certified Nutrition and Wellness Consultant. With my Bachelor's in Psychology, I began helping individuals and couples navigate their health journeys. My approach emphasizes simplicity, offering guidance that’s not just easy to understand but also genuinely effective.
I’ve witnessed firsthand how empowered my clients feel when they take control of their health. My mission is to inspire others to find their unique path to wellness—one nourished by understanding and compassion. With my husband, we craft manageable lifestyle changes, proving that a vibrant, thriving life is possible and within reach for everyone..
EDUCATION & CERTIFICATIONS
BA in Psychology, Arizona State University
Certified Nutrition and Wellness Consultant, American Fitness Professionals and Associates
Transformational Specialist, ISSA
TRAINING SPECIALTY
15 years of health and wellness experience
International Sports Sciences Association (ISSA)
INTERESTS
Traveling, being outdoors, cooking, sports, mentoring
What We’ve Achieved
2019 Nominated for the 'Top 100 Smart Health Leaders' award
2018 2nd “Favorite Startup” - Kadima Ventures Innovation Fair
2017 Uber “Center of Excellence” Diversity, Community, and Health Speakers
2024 TITAN 100 Top CEO’s and C-level Executives in Phoenix
2023 Walmart Black Health Heroes
2020 Cover of Scottsdale Health Magazine
2019 Top 30 startup in the world - South by Southwest (SXSW) “Startup Spotlight”