We’re passionate about helping couples feel better together!
What We’ve Achieved
2023 Walmart Black Health Heroes
2020 Cover of Scottsdale Health Magazine
2019 Top 30 startup in the world - South by Southwest (SXSW) “Startup Spotlight”
2019 Nominated for the 'Top 100 Smart Health Leaders' award
2019 MedTech Conference Panelist
2018 2nd “Favorite Startup” - Kadima Ventures Innovation Fair
2017 Uber “Center of Excellence” Diversity, Community, and Health Speakers
Meet Kurt and De Anna
Hey! We are Kurt and De Anna: husband & wife team, health advocates and believers, living in Arizona. CoupleyFit™ is a lifestyle brand dedicated to our wellness pursuit towards Feeling. Better. Together.™!
Kurt works as the Director of Strategic and Business Partnerships at the International Sports Sciences Association (ISSA), while De Anna works on CoupleyFit™ full-time. When we’re looking to unplug from work and embrace the slowness of the Southwest, we enjoy walking, hiking, watching football, new adventures, and quality time together.
Our Story
Before we were married in 2016, we wanted to create a lifestyle brand centered around health and wellness, advocating for couples to feel better together. Who knew that line of thinking would start our transformative journey!
Kurt has his Master’s in Sports Science, and De Anna is the President and is a Certified Nutrition and Wellness Consultant and Transformational Specialist, so it made sense to start a business together to teach what we have been taught - CoupleyFit™ was born! We began training clients and hosting boot camps outside at the park, eventually transitioning to a private gym. As we were helping clients with their health journeys, we noticed a couple of frequently asked questions. First, what are the basics of health and second, what is the TRUE meaning of health?
When we thought about a simple solution to these questions, we took into account our own personal experiences as athletes, as well as science-based medical information to create our own approach to physical health: S.W.A.N.™ (Sleep, Water, Activity, Nutrition).
But we noticed that even when clients were “S.W.A.N.™ing” if they were not feeling better emotionally, mentally, and spiritually, the physical health aspect would start to fall short. At that moment, a revelation came down on us, TRUE health is not about focusing on one aspect of health, but rather understanding that the whole-person approach is what makes TRUE lifestyle transformations - and we’re proof!
We began focusing on the importance of mental and emotional health as it relates to our physical health; they cannot be looked at as seperate.
During this revelation, we were building our audience on social media, trying to motivate and inspire other couples through living what we preach. Although impacting individual lives through training was incredible, we know our divine mission is to use our social media presence to influence the masses positively!
“Teaching what we’ve been taught, by living what we’ve learned, so others can taste and see that the Lord is good!”
Our Mission
It’s simple: create generational health!
We believe in passing down positive healthy habits to the next generation to better equip their mental, emotional, physical, and spiritual health.
You can listen to some of our personal health testimonials on our podcast.
“He must increase, but we must decrease.”
— John 3:30 KJV